What is Marketing Automation?
Marketing Automation is the use of Information Technology solutions to automate marketing processes that would otherwise be manual such as scheduling, tracking, identification of target markets, campaign execution and understanding your customer’s or prospect’s Digital Body Language to triumph over their biggest challenges:
- Drive revenue through more qualified leads
- Increase efficiency and effectiveness
- Demonstrate value and accountability
- Align marketing and sales
Eloqua Partnership
Sqware Peg offers tailored implementation, training and integration services for ELOQUA customers. As a partner of ELOQUA, we provide expert support in both technical and strategic developments for customers using the platform.
Our trained staff offer a number of solutions to best suit your B2B marketing activities so that your team can do what they do best: develop strong brands, build creative campaigns and deliver compelling content. Sqware Peg has rolled out Eloqua implementations for Australia’s leading Telecommunications and Technology providers.
What is ELOQUA?
The all-in-one marketing database and execution platform creates and manages real-time prospect activity as people interact with your campaigns.
Eloqua enables marketer’s to create landing pages and forms, send mass email and direct mail, plus much more using a central marketing database. Pull group and individual profile reports to view prospect activities such as website visits, search terms used, sent and received campaign collateral, email opens, downloads, chat conversations, responses and more. Automate campaign workflow, track and segment results and score & nurture prospects through to lead generation with one centralised system.
With Eloqua, marketers can read and automatically respond to their buyers’ Digital Body Language™ and triumph over their biggest challenges:
- Automate and Lead Nurturing
- Target specific behaviours and segments
- Qualify marketing program ROI
Eloqua is available in several editions depending on your requirements and size of your marketing team.
Products you might be interested in
Turn customer acquisition into an automated and measurable process with Eloqua.
Read your buyers’
Digital Body Language
News and Events
ELOQUA Marketing Success Summit 2010 Sydney
ELOQUA Marketing Success Summit 2010 Melbourne
Sqware Peg Appointed ANZ Exclusive Master Distributor for Eloqua
Over the past two years, Sqware Peg has successfully deployed Eloqua’s marketing automation solutions in organisation such as American Express, Lexmark, Study Group, Telstra ...
Eloqua’s Email Accepted Rate Nearly 100% Greater Than Competition
Eloqua clients enjoy higher inbox acceptance rates, superior click-through performance and improved response rates – all of which add up to increased revenues.